YEARS: 1973-1984

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Box for the company’s super hero comic and cartoon character costumes.

One of the first boxes to use the Super Hero trademark.

The box is featured in this 1976 Woolworth/Woolco commercial.

It can also be seen in the background of this 1977 news report.

Design Notes:

Some printings had “costume” in green on the front, and side panels with a red “Super-Hero” and blue or green “costume”.

Typefaces: Ad Lib (“costume”), Eurostile Extended (“with ventilated mask”).