Safety First Box

Ben Cooper Safety First Box
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YEARS: 1971-1973

Box for a line of costumes with brightly colored safety signs and patterns printed on their backs.

Part of a long line of features implemented by the company to meet growing concerns of parents regarding the safety of the masks and costumes. The line was replaced with white-backed “Quick-See” costumes in 1973.

Safety First Box Side Panel Illustration
side-panel illustrations

The side panel has illustrations showing two of the back designs, other costumes had a repeating pattern of stop signs and pumpkins.

Safety First Newspaper Ad Illustration
1972 newspaper ad illustration

Design Notes:

Typefaces: Brittanic (“Safety First costume”).

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